Based in London, cheeky designer brand Damaris lets you express your playful side in style. Don't miss their famous bow-backed knickers, a signature style by Damaris that has sold out in shops across the world. Mimi Holiday is the younger sister of Damaris; find this diffusion collection under the designer section for Mimi Holiday

The launch of Damaris, in 2001, spawned something of a lingerie revolution. After years of underwear departments saturated in nylon lace and cotton Lycra, the designer seized upon a gap in the lingerie market and created high fashion, avant-garde designs in natural luxurious fabrics, epitomised by a signature Bow Knicker with a cheeky bottom cleavage.